Mary Luke Art
Mary Luke is an artist and painter based in Connecticut. Her work is gestural and expressive with a quiet intensity.
The Logo
The logo is a handrawn monogram of the artist. Emphasis was placed on a central axis withdynamic energy radiating out, giving a grounded yet electric feel.
Color
The brand has a grounded triad color scheme of serene turquoise, rich plum, and flaxen yellow. This particular combination of blues, purples, and yellow results in something alluring yet earthy.
Gestural type was paired with minimal san serif.
Mary’s Brand Values
1 ― Gestural
Expressive brushwork
2 ― Alluring
Powerfully attractive
3 ― Ruminative
Born out of pensive reflections