The Logo

The logo is of course a personal monogram for Keith McComb, but care was taken to ensure it gave the right impression and appealed to the right audience. The energy and movement of the logo was designed to feel dynamic and crisp while emphasizing an upward climbing direction.

Type & Color

Variations of a friendly blue hue were paired with an energetic yellow, and a classic and bold sans serif (Avenir) was chosen for the main logo type. The overall feel is inviting and fresh.

Keith’s Brand Values

1 ― Savvy

Practical knowledge, established experience, and good judgement.

2 ― Eclectic

A diverse skill set derived from a wide variety of projects.

3 ― Dynamic

An exciting professional who keeps up with the latest trends in an ever evolving world.